Friday, April 10, 2009

We know it!

A Vehicle For The Times

Posted on Tuesday April 7th by Jeff Mapes


Accustomed as I am to hearing everyone complain about their economic woes – I do, after all, work in the besieged newspaper industry – it was a pleasant shock to hear from a friend that his bicycle accessory company had its best year ever in 2008.

Yes, it’s true that those expensive carbon-fiber bikes aren’t exactly flying off the shelves these days as the lycra-clad, ectomorphic road warriors decide that maybe they can live with last year’s model.

But it’s a pretty good business to be selling lights, fenders and even bike bells to people who are hauling their old bikes out of storage or bringing home cheap two-wheelers from Goodwill. Now that dozens of cities around the country are starting to see cycling as a serious form of transportation, it’s become more inviting than it used to be to bike to work, the store or the neighborhood pub.

the rest of the story

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