How to Get More Bicyclists on the Road

To boost urban bicycling, figure out what women want

By Linda Baker

Getting people out of cars and onto bicycles, a much more sustainable form of transportation, has long vexed environmentally conscious city planners. Although bike lanes painted on streets and automobile-free “greenways” have increased ridership over the past few years, the share of people relying on bikes for transportation is still less than 2 percent, based on various studies. An emerging body of research suggests that a superior strategy to increase pedal pushing could be had by asking the perennial question: What do women want?


Women are considered an “indicator species” for bike-friendly cities for several reasons. First, studies across disciplines as disparate as criminology and child ­rearing have shown that women are more averse to risk than men. In the cycling arena, that risk aversion translates into increased demand for safe bike infrastructure as a prerequisite for riding. Women also do most of the child care and household shopping, which means these bike routes need to be organized around practical urban destinations to make a difference.

Read the rest of this very insightful article here